Microsoft Dynamics CRM Lake Michigan Credit Union Success Story
Putting the Member First and Winning Long-term Trust
Lake Michigan Credit Union (LMCU) maintains a close trust relationship with its members by treating them as individuals and offering them relevant products and services. Hitachi Solutions and Dynamics CRM help LMCU do this by providing a complete view of each customer along with cross-sell and up-sell offers that are based on customer needs.
With Hitachi Solutions, Lake Michigan is able to:
- Increase customer trust by helping make sure that the product they are cross-selling to the customer is the right product for them
- Make staff feel comfortable in using the system, utilizing the “Train the trainer” approach
- Increase in referrals across business units, and better follow-up with those referrals